The Olympic Games Barcelona '92, an  Early and Very Successful Experience in Design Management.  A Talk With Jaume Masferrer

Anna Calvera

doi:10.5354/0719-837X.2017.46370

Announcement RChD: Creación y Pensamiento Vol. 9, Nº 17| NOV 2024 | Open Topic. Deadline for full manuscript submission: July 31, 2024.

Los JJ.OO. de Barcelona '92, un caso muy temprano y ejemplar de Gestión del Diseño. Una conversación con Jaume Masferrer

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Anna Calvera Universidad de Barcelona

Vol. 2 No. 2 (2017): June (Edition in Progress)

https://doi.org/10.5354/0719-837X.2017.46370

Abstract

25 years ago, Barcelona organised Olympic Games under coob leadership. Design policy and results adopted then really impressed internationally. It might be considered an early example of design management good practices. Design policy concerned iconic buildings as much as humble designs of visual signs, signals, sport devices, tools and even souvenirs. The aim of this article is to display this policy as explained first hand by one of its managers, Mr Jaume Masferrer, then a very young member of coob. It is thus an exercise of collection data through oral history applied to Design Management.

Keywords:

Barcelona '92, design management, olympic games

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Calvera, A. (2017). Los JJ.OO. de Barcelona ’92, un caso muy temprano y ejemplar de Gestión del Diseño. Una conversación con Jaume Masferrer. RChD: Creación Y Pensamiento, 2(2), 1–15. https://doi.org/10.5354/0719-837X.2017.46370

Los JJ.OO. de Barcelona '92, un caso muy temprano y ejemplar de Gestión del Diseño. Una conversación con Jaume Masferrer

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